Content on your website is what attracts your readers and keeps them coming back for more. As a business owner, you are constantly searching for interesting, fresh and engaging content to add to your existing repertoire. This is where content writing services in India play a crucial role. These services provide businesses with professionally crafted content tailored to their specific needs, helping them captivate their audience, enhance their online presence, and ultimately drive success in the digital realm.
If you are a business owner doing this, you are bang on!
Diversifying content types on your website has plenty of benefits and is what can help set your business apart. It can be largely responsible for generating footfall, boosting engagement and thereby adding to potential leads and ultimately sales.
Let's take a look at a few interesting forms of content that can add value to your website -
Articles: These are long form content posts, usually ranging from 1000 to 3000 words. Articles could views, thoughts and opinions on matters concerning your business or could be interviews, essays, quotes or other informational data. Articles tend to engage readership of people who are looking for information and would definitely add to the time spent on your website.
Quizzes: These increase user engagement through curiosity-building. The question on one page, the answer or interpretation on the next page can increase click-through-rates. Quizzes which are relevant to your audience and your business can boost website traffic. They can also help build an exclusive nucleus of data that can be used to create more interesting content.
Vlogs or video blogs: Videos are all of a rage in current times, making vlogs a very popular type of content. Relevant video content can boost traffic on your website.
Infographics: A picture is worth a thousand words. This adage is applicable to most audiences these days; who do no more than glance at websites and move on. A catchy infographic would definetely merit more than a passing glance and get your audience hooked on.
Case studies: These are an interesting way to outline how your product / service added value to your client. Real-time case studies resonate well with audiences, helping them understand best what they can expect from you.
FAQs: These are an interesting form of content. Collating all your user queries into one page can help save your time and effort in answering the same questions over and over again and it will also increase the time your audience spends on the page.
White papers: White papers are a great way to establish industry-related authority. A well written white paper has the potential to give a huge boost to both your SEO ratings and company credibility, with an added advantage of being cited on other websites or articles.
E-books: E-books that can be downloaded or read directly on the website are a great way to expand short content. In addition to providing relevant content, e-books can also establish your company's credibilty as an industry expert.
Testimonials: Sharing what your customers say about you is a great way to not only put up content on your website, but also acts as an instant credibility booster. Testimonials could also include product or service reviews.
Employee profiles: This allows you to put faces to your brand. After all, showing prospective customers who they would be working with, has a certain appeal. Employee profiles also help you attract more like-minded employees.
To summarise -
Content will always be in vogue. As a business owner, ensuring that your site has credible and engaging content can help boost not only your company's credibility, but also sales and revenue.
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Are you a business owner looking for fresh and engaging content?
At KEFITUP we believe in the power of the written word. We can help you create fresh, relevant and credible content to give your website an added advantage. Connect with us today.
The National Cancer Registry Programme Report 2020, estimated that one out of nine Indians is likely to develop cancer in his or her lifetime. Among females, breast cancer is the most prevelant site and there is a 39.1% increase in the incidence over the last 26 years, with almost 60% of the cases being diagnosed in stage III or IV.
Studies show that early detection increased the rates of survival. 95% of patients with stage I disease survive compared to only 21% of patients with a stage IV diagnosis. It is disheartening to note that survival rates of breast cancer is much lower in India as compared to Western countries and this can be attributed to -
The World Cancer Report 2020, states the the most efficient intervention for control of breast cancer is early detection and rapid treatment. A systematic review conducted with 20 studies in 2018 showed that the higher stage of cancer at diagnosis is directly proportional to the cost of treatment and consequently, an earlier diagnosis can lower treatment costs.
Most of the countries, including India, are rolling out campaigns to raise awareness of early diagnosis and treatment of breast cancer. However, the success of most screening programs are impacted by inadequate guidance manuals, development and use of an appropriate instrument for diagnosis, improper implementation and lack of availability of adequate human resources to conduct these camps. In addition, risk of false positives, unncessary biopsies and surgeries are also factors that need to be considered.
Using technology to drive early breast cancer detection
In recent years, technology has played a significant role in increasing awareness about breast cancer and helping women detect the disease at an early stage.
One of the most effective technology solutions for increasing breast cancer awareness is mobile health apps. These apps provide women with information about breast cancer, including symptoms, risk factors, and screening recommendations. They also allow women to track their own breast health, set reminders for mammograms, and receive notifications about any changes in their breast tissue. By providing women with easy access to information and tools for self-monitoring, mobile health apps can help to increase early detection and improve outcomes for women with breast cancer.
Social media platforms are now the most popular means to 'spread the word' and raise awareness about breast cancer and the importance of early diagnosis. Many organizations and advocates are using social media to educate women about the importance of early detection and to encourage them to get screened. Social media can also be used to share personal stories and to connect women with resources and support.
Technology has also helped improve the accuracy of breast cancer screenings. Digital mamography or 3-D mamography has a marked advantage over traditional mamography films, providing enhanced detection. Artificial intelligence has also been found to help in diagnosis and clinical decision making. In fact, a study demonstrated that an AI based diagnosis showed an 88.8% accuracy and when the AI assisted radiologists, the accuracy increased by 9.5%.
Using technology to support women diagnosed with breast cancer
Online support groups are now gaining momentum in India. These groups provide women with a platform to connect with others who have been diagnosed with breast cancer. They can share their experiences, ask questions, and receive support from others who have been through similar experiences. Online support groups can help women to feel less isolated and more empowered in their fight against breast cancer.
In conclusion, technology is playing a significant role in increasing breast cancer awareness and improving outcomes for women with the disease. From mobile health apps to online support groups and digital mammography, there are many technology solutions that can help women to detect breast cancer at an early stage and to receive the support they need to fight the disease.
Looking for digital tools and bespoke applications to enhance healthcare?
Kefitup can offer you innovative digital solutions created using the latest technology and credible, referenced content to help you stay in the game and win it too!
The start-up culture in India has been thriving in recent years, with many young entrepreneurs starting their own businesses and contributing to the growth of the country's economy. But the recent economic recession has made a substantial dent on the global economy, with India being no exception and this is likely to extend into the start-up culture in India. For the time being one can only speculate on how this will all play out.
This article will discuss the challenges and opportunities the recession can possible have on the start-up culture in India.
The lack of funding is one of the biggest challenges that face Indian start-ups. Most start-ups rely on angel or venture capital investors to provide initial funding to get their business of the ground. Funding rounds are often tight during a recession since investors like to be cautious. This lack of funding can make it difficult for start-ups to grow and scale their businesses, and may even force some to shut down.
Another challenge facing start-ups in India during the economic recession is increased competition. With many businesses struggling to stay afloat, the start-up market is becoming increasingly crowded and competitive. This means that start-ups will need to work harder to stand out and attract customers, and may need to adjust their business models to stay ahead of the curve.
Despite these challenges, there could also be opportunities for start-ups in India during the economic recession. For example, many businesses are looking for ways to cut costs, and start-ups that can offer such organisations innovative and cost-effective solutions to gain a competitive advantage.
Also, the economic recession along with the much-hyped layoffs may lead to an increase in entrepreneurship, as people look for alternative sources of income and start their own businesses.
Overall, to succeed in the current scenario, start-ups in India will need to have three main qualities – adaptability and constant innovation along with a shoe-string budget with a set-up focussed on creating high quality products. Creative ways will need to be thought of to garner the attention of potential customers and funding.
The economic recession is likely to have a significant negative impact on the start-up culture in India, but it may also bring forth a lot of opportunities for folks willing to concentrate on innovation, adaptability, creativity and a will to succeed.
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Today, with the rapid growth of the internet, any kind of information is easily available at our fingertips. Google has been the go-to platform for all of us to search for anything and everything. People use search engines to find answers or buy products and services. In this digital age, businesses understand the importance of having a strong online presence, and thus, they turn to website development companies in India to create engaging websites that effectively showcase their products or services, attract potential customers, and drive business growth.
As a business owner, I figured it's important to know that my business' online presence will have an impact on its success. If I don't place your small business somewhere it could easily be found (like the internet), it just won’t be found!
I noticed that up until a decade ago, you could have a business and not have a website, and it wouldn’t have mattered. People might think you were "old school" but they'd never question your credibility.
However, if you don't have a website these days, you won’t get business online AND people would start questioning your credibility and your business' legitimacy.
If you need more convincing, here are top 5 reasons why your small business needs a website:
Get Customers 24x7
Having a business website breaks certain barriers that limit your store to a 12-hour time limit at just one particular location. If you’ve got a stellar website running, your customers can have unlimited access to your products or services.
Access a Wider Audience
As a business owner who runs a particular shop or office, your audience or customers may be restricted to a particular location. However, if your business has a website, your reach can extend beyond imagination - all around the globe.
Share Real-time Updates & Announcements
Since your website is on 24x7, you can use it to post updates that may be important for your customers. If there’s any particular event or sale within your business that needs promotion, you can announce it on your website and pass on the message with ease.
Move Forward with Digital Marketing
Investing in a website can make sales and marketing much easier. Running a digital marketing campaign allows you to connect with customers who are interested in the products or services you provide.
Create a Brand Identity
By clearly establishing who you are, what you represent and what your brand stands for, you increase the chances of your customers buying from you. However, without a website, creating a distinctive identity for your business may get even more challenging.
In conclusion, having a website has become essential for your business. It's a vital tool for all kinds of businesses - small or big. Start planning with your team and get cracking on your business website if you don't have one already.
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Websites have become an important communication portal for all organisations and businesses. Poorly designed websites are often the reason for 'high visitor bounce rates' i.e. a visitor coming on to the home or entrance page without exploring other pages on the site.
According to a study, 94% of visitors on a page or site are lost due to poor website design. This makes 'design' a crucial element of any website, especially from a marketing point of view, as it has a role to play in influencing customer perceptions and behaviour.
A lot of research has focused on the factors that affect the success of a website, especially an e-commerce website, and good design has been identified as a key influencer in this respect. But design, very often, boils down to making a choice between a ready template or a bespoke (custom) design. Understanding what users want or expect from your website, could make a good starting point for this.
What does a good website design entail?
One of the first things that most of our clients think of when it comes to website design, is the 'beauty', the 'images', 'fonts', etc.
But surprisingly, a good website design is not all about beauty. In fact, good user experience and ease of navigation make up for more than 60% of a good website design.
Select the right design for your website based on the needs and requirements. Ask yourself the following questions, and the answers may lead you to the type of website design you must go ahead with:
1. How much am I willing to spend?
It’s important to comprehend the fact that your website may not be the right place for budget cuts. It’s the face of your business that’s going to be live 24*7.
Having said that, if you have a restricted budget, a ready website template might be your only choice.
However, the returns from a custom website could be well worth the higher investment, especially in terms of showcasing your products or services and increasing conversions.
2. How much time am I ready to invest?
Developing a custom website would need at least 3 to 4 months, depending upon the content and complexity. Are you willing to wait? If not, you’ll probably have to settle for a ready template website design or a temporary landing page and initiate work on a custom website once you are willing to invest in it.
3. Do I need a flexible and scalable features on my website?
Websites usually have tons of features that you may or may not need. While expanding the features of your template website, you may sometimes experience coding conflicts which may lead to a slower loading time. On the other hand, a custom website gives you the freedom to add as many features, with no inherent limitations and without sacrificing functionality.
4. Do I need a brand-specific website?
Brand identity is what makes your brand unique. Fonts, colours, designs and functionality that are specific to your brand may not be offered on a ready template. So, the question you would need to ask yourself is whether your brand identity can be compromised?
If the answer is no, a custom website design would be the way ahead for you, since it offers a blank slate to work on.
5. Do I want my website to stand out amongst competitors?
Your business ideas, products, services, ethics and customer base may all be exclusive to you. With a ready template website design, it may be difficult to differentiate between your website and any other random website on the internet. Custom websites help you create an online presence that is unique and limited to you and your products or services.
The decision between a custom or template website may be irrelevant or challenging at first. It is important for you to put into perspective and know which of the above questions matter to you. Keep in mind that your website could easily be the first time a customer sees your products or services and leaving a good first impression can often have your website stand out in a crowd, nurture your leads and may also trigger a conversion.
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Whichever field you might be working in, turns out there is no escape to making a presentation or a 'deck' as some of us like to call it. While Powerpoint or Google Slides are the first names that pop to our minds when we are tasked with making a presentation, there are many other presentation making tools that are left unexplored, and which can help create engaging presentations to hold the attention of your audience.
In addition to providing a space to create presentations, these tools also provide features such as feedback and switching between files.
In this blog, we’ll discuss 5 such engaging and effective tools.
1. Canva
Canva is an online platform that allows users to create a wide-range of business-related publications such as presentations, business cards, resumes, brochures, menu-cards, etc. There are loads of existing templates to choose from. You can also upload your own images or choose from Canva's existing library of images, which comprises of millions of images. You can use a free version that Canva offers that is equipped with all its features. It also offers 'Canva for Work' which includes team management features, starting at $12.95 a month.
2. Powtoon
Powtoon is an extremely easy to use tool, which allows users to create, manage and distribute presentations and also to create animated videos. What’s more, brands can also create their own characters to match their positioning and style.
It offers a basic free membership. In addition, it offers 3 paid membership plans - 'pro membership' priced at $19 a month, a 'pro plus membership' at $59 a month and an ‘agency membership’ at $99/month.
3. Visme
Visme is a cloud-based visual content creation and collaboration platform that allows users to create professional and creative presentations, without having any prior designing experience. The business version also allows maintaining brand tonality and company-wide image storage. Example, when employees of an organisation having business account on Visme create a presentation, it features brand colors, logos and images of your organisation, which helps maintaining brand consistency. What’s more, Visme also offers a built-in analytics system to track who has viewed a presentation and who has finished it.
Visme offers multiple plans ranging from $20 per user per month to $60 per 3 users per month. It also provides an option to avail a free live demo to see how the technology works before you try it out.
4. Prezi
Prezi is a cloud-based video and visual communications software for creating presentations, videos, infographics, etc. It offers a varied range of pre-existing templates to choose from along with the option to add customisable images and charts and also to review analytics to understand what did and did not work for the audience.
Prezi offers free basic membership, pro membership at $15 for a month and premium membership at $19 a month.
5. Haiku Deck
Haiku Deck is a simple and fun to create beautiful and engaging presentations. This helps users to create engaging presentations for the audience instead of throwing lots of mundane information their way in the form of bullet points. What’s special about Haiku Deck and sets it apart from all other presentation tools is its vast collection of stock images and array of fonts. It allows users to create simple yet beautiful and powerful presentations that are accessible on any device.
Traditional tools to create a presentation have always been there. Use these tools to break the conventional methods and make your presentation fun, engaging and make a lasting connection with your audience.
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Are you planning to start an e-commerce store for your business? Post the global pandemic, a huge chunk of shopping has shifted online. According to a forecast, e-commerce is set to grow by around 50% over the next four years.
As with any e-commerce store, you got to make sure it is easy, aesthetically pleasing and delivers an intuitive online shopping experience for your customers.
However, designing a stylistic and user-friendly e-commerce website can sometimes get tricky. Your website is the online home of your business, and therefore, it needs to be perfectly optimised for the target audience.
Here are some features that can further enhance your website:
Footer Navigation
Give your users a chance to easily access some of the top products or categories without having to search.
Related Products
When browsing through a specific product, give your users the option to look at similar or related products.
Enhanced Sort and Filter Options
Customer searches can be really detailed. It’s important to give them a neatly categorised sorting and filtering option so that they can save time searching and instead spend it on buying that product.
FAQs for Products
While buying a product online, your customers are bound to have several questions. Some may get answered in the product details, while some in the reviews. However, some may still remain unanswered. Give them a platform to raise queries and display the most asked questions on the product page for better clarity.
Push Notifications
Have you seen those witty little notification messages you get from food delivery apps? You can have something similar for your website too. You can use push notifications to create awareness around new offers, trends, abandoned carts, shipping updates and more.
Online Chat
Your e-commerce website is your business that is set to run 24 hours a day, seven days a week. It’s important to provide support to your customers at all times. Therefore, having a chat bot that answers and resolves basic queries will enhance customer experience on your website.
Mobile App
Smartphones are the most common device in today's world. Along with having a responsive website that’s suitable for mobile, it’s also ideal to have a mobile based application for your website. This can allow you to send promotional notifications, and ensure that your customers don’t need to open a browser on their laptops for a purchase.
It’s important to keep one thing in mind while working on your e-commerce website - you don’t always have to reinvent the wheel and go for something extraordinary. Just get the basics covered and deliver exactly what your customers need. Be open to customer feedback and try implementing it for better customer satisfaction. After all, that’s what this is all about!
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Are you still contemplating if you really need a new website or if you could revamp your existing website? And if you do, would it be better to DIY it or hire a professional?
In today’s digital era, a website is an asset you cannot afford to underestimate – It is basically the ‘first impression’ of your business.
Making sure your website is upto the mark speaks volumes about you and your business.
Here are five questions you need to ask to understand if your website needs a revamp
1. Is my website mobile friendly?
The world today is ‘tech savy’. Almost everyone owns a smart phone and its no rocket science to know that more than 50% of online searches take place on mobile devices. This makes it very important to have a mobile-friendly or a ‘responsive’ website for your business.
Simply put, a responsive website is the one which changes its layout automatically based on the device it's being used on. It concentrates on readable text that does not need zooming in, sufficient space for scrolling and auto-resizing of images.
If your current website is not responsive, it’s a sign you need a revamp.
2. Does your website take forever to load?
According to google, the ideal page loading speed should be two seconds or less. Not surprisingly a study showed that 40% of users would prefer leaving a website that takes three or more seconds to load. In addition, slow websites can also affect the search engine rankings.
Test your website speed using Google PageSpeed Insights, and if your website’s taking forever to load, you may need a rethink.
3. Does your website have a high bounce rate?
First of all, let’s understand what bounce rate actually is- It is the percentage of visitors who land on a particular page of your website and leave without looking at any other page on the site.
An ideal bounce rate should be around 40 to 50% and anything beyond 50 or 55 could mean that the visitors are having a tough time navigating through your website, or are finding the content unengaging.
You can check the bounce rate of your website using Google Analytics, and if you find a higher percentage, you may want to consider more engaging content and improved page navigation.
4. Is website in alignment with your brand?
A brand naturally evolves or changes over time – change may be your brand colour or your tag line or even your target audience.
It is a good practice to consider if your website has evolved similarly.
A regular website audit is, in most cases, as important as an annual health check and any signs of misalignment should be attended to immediately.
5. Has your website been redesigned in the last 5 years?
Did you know that 94% of negative website feedback is design related? If your website design is outdated, it can create a negative impression on your users. Afterall, your website is the face of your brand and your company.
Web design trends are ever evolving based on consumer feedback, and therefore, redesigning a website every 4 to 6 years can help better user engagement.
If some time has passed since your last website redesign, you may want to think of a redo.
As the owner of a small, mid or big-size business, getting a website is often seen as a step that can make your business more effective. A website is not a product that can be bought and left on a shelf, rather it is like a plant, that has to be nurtured and cared for.
Make sure you have a look at your website today.
Revisit. Rethink. Revamp. Redo – your website and ensure that you stay ahead in this ever- evolving digital world.
