Content on your website is what attracts your readers and keeps them coming back for more. As a business owner, you are constantly searching for interesting, fresh and engaging content to add to your existing repertoire. This is where content writing services in India play a crucial role. These services provide businesses with professionally crafted content tailored to their specific needs, helping them captivate their audience, enhance their online presence, and ultimately drive success in the digital realm.
If you are a business owner doing this, you are bang on!
Diversifying content types on your website has plenty of benefits and is what can help set your business apart. It can be largely responsible for generating footfall, boosting engagement and thereby adding to potential leads and ultimately sales.
Let's take a look at a few interesting forms of content that can add value to your website -
Articles: These are long form content posts, usually ranging from 1000 to 3000 words. Articles could views, thoughts and opinions on matters concerning your business or could be interviews, essays, quotes or other informational data. Articles tend to engage readership of people who are looking for information and would definitely add to the time spent on your website.
Quizzes: These increase user engagement through curiosity-building. The question on one page, the answer or interpretation on the next page can increase click-through-rates. Quizzes which are relevant to your audience and your business can boost website traffic. They can also help build an exclusive nucleus of data that can be used to create more interesting content.
Vlogs or video blogs: Videos are all of a rage in current times, making vlogs a very popular type of content. Relevant video content can boost traffic on your website.
Infographics: A picture is worth a thousand words. This adage is applicable to most audiences these days; who do no more than glance at websites and move on. A catchy infographic would definetely merit more than a passing glance and get your audience hooked on.
Case studies: These are an interesting way to outline how your product / service added value to your client. Real-time case studies resonate well with audiences, helping them understand best what they can expect from you.
FAQs: These are an interesting form of content. Collating all your user queries into one page can help save your time and effort in answering the same questions over and over again and it will also increase the time your audience spends on the page.
White papers: White papers are a great way to establish industry-related authority. A well written white paper has the potential to give a huge boost to both your SEO ratings and company credibility, with an added advantage of being cited on other websites or articles.
E-books: E-books that can be downloaded or read directly on the website are a great way to expand short content. In addition to providing relevant content, e-books can also establish your company's credibilty as an industry expert.
Testimonials: Sharing what your customers say about you is a great way to not only put up content on your website, but also acts as an instant credibility booster. Testimonials could also include product or service reviews.
Employee profiles: This allows you to put faces to your brand. After all, showing prospective customers who they would be working with, has a certain appeal. Employee profiles also help you attract more like-minded employees.
To summarise -
Content will always be in vogue. As a business owner, ensuring that your site has credible and engaging content can help boost not only your company's credibility, but also sales and revenue.
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Are you a business owner looking for fresh and engaging content?
At KEFITUP we believe in the power of the written word. We can help you create fresh, relevant and credible content to give your website an added advantage. Connect with us today.
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"Content marketing is rising exponentially." The 13th Annual Content Marketing Survey that was conducted by Content Marketing Institute in July 2022 cemented this statement by the results of their survey of B2B marketeers, “More than 70% say that importance of content marketing to their organisation has substantially increased in the past year.”
Businesses which realise importance of content, are investing more in ‘content marketing’. A Hubspot survey which interviewed 1500 marketeers showed investing in content marketing has moved from 70% in 2020 to 82% in 2021, and is rising every year.
The reasons for this could be many, but the most obvious one is the change in mindset due to the pandemic. The lockdowns drove even the most stringent offline business and people to the virtual mode. Today most people and businesses are comfortable with online options, be it interviews, training, education or information.
And, this is where content marketing takes precedence!
But the crux here is to have a content marketing strategy in place. Most companies just put out content, on the blogs or on their webpages without a thorough research into SEOs, keywords and the like. However, creating a content strategy needs a level of expertise, a bird’s eye view of the market and a hold over creating content buckets and topics that resonate with the right audience.
To create credible content, just strategy is not enough. Another important factor to be considered here is subject-matter expertise. For example, a healthcare company that wants to promote its lifestyle and health related products cannot have a content creator who doesn’t understand the science behind the products.
Considering this, it was not really surprising to note that early 50% of marketing survey respondents said that their company would be hiring or contracting professional content producers with teams in place to create targeted content pieces that work to increase online visibility and generate business. Content marketing budgets are also set to increase in 2023, which will make provisions to hire agencies or resources who create content.
Once the right content is created, its success needs to be measured. Improved sales, web traffic, social engagement, lead generation, onsite engagement, SEO success and on ground conversions are a few ways to measure the benefits of a well-executed content marketing strategy.
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A very common question that my clients often ask, "Should my website include a blog?" My first response will always be, "Of course, you should!"
However, I've come to realise that most clients do not understand the reason why blogs form such an essential part of a website. And so, I’ve undertaken the task of writing this blog to point out the benefits of adding a blog to your website.
As an entrepreneur, your website is the prima facie to share information about your business and the services you provide. Your 'essential' webpages (often consisting of your home, about, services and contact pages) are more often than not, informational in nature - not offering an inside glance into your business persona. A blog, on the other hand, lends a personality to your product and service. It acts as a voice to share your views, interests and ideas.
TIP: It's a good practice to share your interests, comment on new trends and educate your readers through your blogs.
Did you know that each new blog on your website is indexed as an additional page in the search engines, increasing the chances of people finding your website?
A good content strategy which answers the queries of your audience, implemented along with some SEO tips and tricks can be just the thing that diverts targeted traffic to your website.
Tip: Taking some time planning the strategy for your content calendar will enable you to reap a rich dividend in terms of visibility and lead generation.
Your target audience or ideal customers or future clients are already out there on social media. A blog shared on the right social media channels may just open up the gateway towards connecting with them.
It is a good practice to ensure that you post relevant content, at regular intervals to maintain connectivity with your potential audience.
Tip: Remember, each new tweet or Facebook post or LinkedIn article is a powerful action that pave the path for new leads heading to your website.
Most visitors may not think that they’re questions are relevant enough to warrant an email or a message on your 'contact us' form. Some visitors may just not be bothered to type out a query and often leave the site if they do not find the answers they were looking for. A blog can work perfectly to fill in this need-gap. A ‘handy’ comments section at the bottom of your blog may just be the right place for their queries or comments.
Replying to comments on your blog post is considered to be a 'best practice'. It gives you an opportunity to interact or start a discussion, assist a potential client, showcase your subject matter expertise and willingness to help.
Tip: 'Enable reply notifications' that you've sent out to the readers who have left comments on your blog. This is a great way to increase your numbers of return visitors.
All marketing gurus agree that networking is the tried and tested path to growing your business. A blog is a smart way to feature others who inspire you or who write on trending topics.
Tip: Remember – 'Link-building' almost always leads to 'Relationship-building.'
Think of a blog is your very own self-promotion platform with an unlimited creative license. I know what you are thinking, "How can I blow my own horn?" But let me tell you this - a blog (if crafted well) can be a great way to share your accolades, clients you’ve converted and even gives you an opportunity to show off your company culture.
Tip: There's a fine line between self-promotion and bragging. Ensure that your content seems authentic enough to pass as self-promotion.
Blogging is always a good decision. But as with just about everything in this world, there are a few questions to ask yourself before you take up this challenge:
Once you have understood the importance of blogging and have a satisfactory solution for all the above questions, blogging is the way to go!
