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Are you planning to start an e-commerce store for your business? Post the global pandemic, a huge chunk of shopping has shifted online. According to a forecast, e-commerce is set to grow by around 50% over the next four years.
As with any e-commerce store, you got to make sure it is easy, aesthetically pleasing and delivers an intuitive online shopping experience for your customers.
However, designing a stylistic and user-friendly e-commerce website can sometimes get tricky. Your website is the online home of your business, and therefore, it needs to be perfectly optimised for the target audience.
Here are some features that can further enhance your website:
Footer Navigation
Give your users a chance to easily access some of the top products or categories without having to search.
Related Products
When browsing through a specific product, give your users the option to look at similar or related products.
Enhanced Sort and Filter Options
Customer searches can be really detailed. It’s important to give them a neatly categorised sorting and filtering option so that they can save time searching and instead spend it on buying that product.
FAQs for Products
While buying a product online, your customers are bound to have several questions. Some may get answered in the product details, while some in the reviews. However, some may still remain unanswered. Give them a platform to raise queries and display the most asked questions on the product page for better clarity.
Push Notifications
Have you seen those witty little notification messages you get from food delivery apps? You can have something similar for your website too. You can use push notifications to create awareness around new offers, trends, abandoned carts, shipping updates and more.
Online Chat
Your e-commerce website is your business that is set to run 24 hours a day, seven days a week. It’s important to provide support to your customers at all times. Therefore, having a chat bot that answers and resolves basic queries will enhance customer experience on your website.
Mobile App
Smartphones are the most common device in today's world. Along with having a responsive website that’s suitable for mobile, it’s also ideal to have a mobile based application for your website. This can allow you to send promotional notifications, and ensure that your customers don’t need to open a browser on their laptops for a purchase.
It’s important to keep one thing in mind while working on your e-commerce website - you don’t always have to reinvent the wheel and go for something extraordinary. Just get the basics covered and deliver exactly what your customers need. Be open to customer feedback and try implementing it for better customer satisfaction. After all, that’s what this is all about!
